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Optimize website traffic and SEO


Now that you’ve got your company website all set up, you might be ready to start transitioning off of your old website to your new website. There’s plenty you can do to start driving traffic to your new company website – and make it easier for new online leads to discover your website on search engines.


Our Local SEO Playbook for Brokers covers all of the big tasks, from mapping your old URL to your Zap site to managing directories and creating SEO-friendly content.


You’ll even be able to access a handy checklist right on your Company Configuration page on Zap, so you can keep track of which tasks you’ve completed and track your progress toward stellar SEO.


In this section: