If you’re interested in building your company’s presence in search engine results, you should take every opportunity to drive traffic to your Zap company website. Even if you already have a company website with SEO tactics in place, linking it to your Zap website is a great way to ramp up your overall SEO.
When it comes to optimizing your website to grow your traffic, Zap does a ton of the work for you. Everything in Zap from our overall site architecture to our URLs is set up to maximize SEO. And every effort you make to drive traffic to your Zap site is met with equal effort on Zap’s part to increase conversion.
Whether you’re just beginning to redirect traffic to your Zap site or you want to completely switch to Zap, we’ve got suggestions to help you get the kind of organic traffic your business needs.
Get customers searching on your Zap site
If you’re already using an existing company website and you’re not ready to abandon it quite yet, you can drive even more traffic and get valuable insight on your customers by linking to your Zap website for search.
You can use a 301 redirect from the search page on your existing site to your Zap site. 301 redirects allow you to permanently redirect traffic from key pages on your current site to corresponding pages on Zap. Your search page is a great place to start: you can get the immediate benefit of gaining comprehensive insight on your customers through the ZapScore and the Contact Profile.
By redirecting customers to your Zap site for search, you’ll also be able to establish your Zap site with search engines and get your customers more familiar with the platform.
Redirect your URL to your new Zap website
When you’re ready to fully make the switch over to your Zap website, you can have your old website’s URL or your vanity URL forward customers directly to your Zap company website.
The steps to complete this process can vary a bit depending on where your URL is hosted. You’ll need to go to your URL provider and change the settings for your URL. Look for the option to have your URL forward visitors to a different website, and use your Zap company website URL as the address you’d like to forward customers to.
Here are a few things to keep in mind when you set up forwarding:
- Make sure you’re using your exact Zap website URL. You can copy your Zap company website URL from the Company Configuration page in Zap.
- Don’t opt to forward with masking. This can create duplicate results for search engines to try to index and can negatively impact your SEO, and it can also lead to broken links on your Zap site.
Purchase a vanity URL for forwarding
Even if you don’t already have another website, you may find that you want to choose the URL customers type in to reach your Zap site. If you want to make it easy for customers to remember your web address, you can purchase a URL from a domain registrar and use it for forwarding purposes.
To do so, go to a domain registrar such as GoDaddy, and search to see if the URL you want is available for purchase. You’ll want something short, professional, and easy to remember for your customers. Once you find the URL you want, buy it! You won’t need to pay for hosting – you’ll only need to purchase a domain name for forwarding (may require a fee for forwarding URLs depending on domain host).
Once you’ve purchased a URL, follow your domain registrar’s instructions to begin forwarding customers to your Zap company website.